Spurred by marketplace goals and the building’s subsequent repositioning, 11 Dupont’s branding is realigned with a new logo and messaging. Along with a concerted building renovation, 11 Dupont expresses an authentic, imaginative and sophisticated workplace appealing to creative, collaborative tenants.
Hickok Cole Creative delivered brand identity, strategy and messaging to 11 Dupont.
Strategy, Art Direction and Design: Hickok Cole Creative
Client: First Potomac Realty Trust