2311 Wilson boulevard
This ground-up building in search of an anchor-tenant not only had more amenities than any local offering, but also a boastful location in the Courthouse-Clarendon Corridor. By day, the building keeps tenants happy with light-filled offices, spa-like fitness center, on-site childcare and terraces with commanding views. By night, the building’s proximity to neighborhood dining and entertainment, made telling the story of a 24/7 work/life experience easy for companies in search of employee interest and retention.
Hickok Cole Creative built a brand strategy and marketing brochure around a preexisting logo for 2311 Wilson.
Strategy, Art Direction and Design: Hickok Cole Creative
Client: Carr Properties