On the outskirts of the District in the city of Wheaton, a boutique apartment building named The George lives on Georgia Avenue. Rather than capitalize on proximity to the city, The George plays to the neighborhood – promoting Wheaton’s authentic restaurants, specialty retail and artsy vibe. Supported by neighborhood photography and editorial styling, the community-focused branding was welcomed by residents and local businesses with enthusiasm.
Hickok Cole Creative delivered a comprehensive branding and marketing package to The George including supergraphics.
Strategy, Art Direction, Design, Photography and Floor Plans: Hickok Cole Creative
Website Development: Bright Light Media
Client: Lowe Enterprises, Kettler Management