What a difference a block makes! Hickok Cole Creative worked with Carr Properties to reintroduce 2001 Penn with positioning as a commercial office building located just a block from the prestige of K Street and short walk to the amenity-rich West End. A brand and message strategy establish the building's renovated premium door-to-door experience. A logo inspired by the building's triangular parapet and a color palette developed from its copper and brick details drive a lifestyle-inspired visual identity.
Hickok Cole Creative delivered a branding and marketing package to 2001 Penn that included strategy, art direction, copywriting, and design and production.