Entry Signage
Facade
Lobby

F1RST

Ballpark Square is a new mixed-use development in the emerging Capital Gateway neighborhood of Washington, DC. Creative partnered with Hickok Cole Architects and Hickok Cole Lifestyle on the design of a 326-unit multi-family residential building within the development, F1RST Residences. Creative incorporated F1RST's existing brand into the comprehensive signage package, which included directional and ID signage as well as custom supergraphics and distraction graphics. To fuse the brand's somewhat playful assets with the interiors of the building, Creative customized a unique icon set paired with sophisticated typography.

Hickok Cole Creative designed a signage package and collaborated with Hickok Cole Lifestyle to create environmental graphics for F1RST Residences.

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Penhouse Directional Signage
Fitness Custom Signage

Architecture: Hickok Cole Architects
Interiors: Hickok Cole Lifestyle
Strategy, Art Direction and Design: Hickok Cole Creative
Client: Grosvenor Development and McCaffery Interests