An Everyday Oasis
Embrace the tranquility of Northern Virginia’s natural beauty, revel in the ambiance of Tysons, and delight in the easy access to Arlington and Washington, DC. Where big city living meets the serenity of a neighborhood, discover the perfect place to call home. A place to relax. A place to play. A place to call your own at Kingston Apartment Residences.
Hickok Cole Creative is delivering both a master brand to McLean Crossing and a comprehensive branding and marketing package to Kingston with a scope of services that include strategy, art direction, photography, copywriting, design and production.
For a fully integrated experience, Creative proposed botanical murals at key locations in the resident garage to enliven a space typically seen as ‘transient’ and often overlooked. The goal was to make the resident experience as oasis-like as possible in an area with a high volume of car commuters where residents’ everyday experiences of coming home are of parking their car in the garage.
The McLean Crossing Masterbrand
While leasing continues at Kingston Apartments, the brand finds new ways to express “an everyday oasis.”
Strategy, Art Direction and Design: Hickok Cole Creative