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Novel South Capitol

Purpose-driven, experienced, and human-focused, the partnership of Crescent Communities and RCP Development Company brought Novel to Southeast DC to create a welcome gathering place for residents and visitors alike. Supporting a goal of neighborhood inclusivity alongside work-from-home convenience, Novel South Capitol redefines luxury living with flexible co-working, dining, socializing, and more—all within steps of Washington’s hottest attractions and close to transportation links across the region.

The Great Good Place
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At Novel South Capitol, detailed design, unexpected amenities and an extraordinary location come together to deliver a completely unique sense of place. Life at Novel is life with style, from welcoming café and ample gathering spaces to resident-only co-working and beautiful apartments to come home to. We invite you to join the sweeping narrative of this new neighborhood nexus. Novel is the setting. It’s your story.


Novel South Capitol tells it’s brand story across social media as leasing skyrockets!

Services: Integrated Brand Strategy, Copywriting, Identity Design, Neighborhood Photography, Web Design & Development, Marketing Collateral, Promotional Signage, Outreach Campaign, Print Production

Client: Crescent Communities & RCP

Press: “Maketto Restaurateur Erik Bruner-Yang Is Opening an All-Day Cafe in Navy Yard” (Washingtonian)