Novel | South Capitol

Creative partnered with RCP Development and Crescent Communities to introduce Crescent's NOVEL brand to the DC market. With unexpected design and attention to authentic experiences, NOVEL | South Capitol is a perfect example of Crescent's goal to foster deep connection to place--specifically third place, as South Capitol's primary amenity space, a cafe, is open to both residents and neighbors. Thoughtfully crafted and creatively built, NOVEL considers how even the smallest detail can enrich the everyday. 

Brand Statement
Teaser
Fence Banners

Strategy, Art Direction and Design: Hickok Cole Creative
Client: Crescent Communities & RCP