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Novel South Capitol

Creative partnered with RCP Development and Crescent Communities to introduce Crescent's Novel brand to the DC market. With unexpected design and attention to authentic experiences, NovelSouth Capitol is a perfect example of Crescent's goal to foster deep connection to place - specifically third place, as South Capitol's primary amenity space, a cafe, is open to both residents and neighbors. Thoughtfully crafted and creatively built, Novel considers how even the smallest detail can enrich the everyday. 

The Great Good Place
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At Novel South Capitol, detailed design, unexpected amenities and an extraordinary location come together to deliver a completely unique sense of place. Life at Novel is life with style, from welcoming café and ample gathering spaces to resident-only co-working and beautiful apartments to come home to. We invite you to join the sweeping narrative of this new neighborhood nexus. Novel is the setting. It’s your story.


Strategy, Art Direction and Design: Hickok Cole Creative
Client: Crescent Communities & RCP