The Sky is the Limit
The mission of the Starus Lighting brand is to bring innovative, experiential lighting products to market that promote and further the Lighting Revolution philosophy. The Lighting Revolution’s objective is to reinvent the lighting industry in three distinct phases: increased energy savings, intelligent lighting controls, and lighting that’s more natural and healthy to us – human-centric lighting. Starus Sky visually reproduces a realistic skylight with an infinite view of the sky, bringing color shifting daylight and sunshine to you anytime, anywhere you want, without the restrictions of enclosed architectural spaces.
Hickok Cole helped brand and market the new Starus Sky lighting system with a scope that included art direction, design, and copywriting.
Strategy, Art Direction and Design: Hickok Cole Creative
Client: Starus Lighting