Where it all comes together.
PS Business Parks desired a brand refresh of their acquisition of a successful office park in Shady Grove. To reflect the park's updates including renovated office buildings, new amenities and new management, Hickok Cole Creative reintroduced The Grove 270 with positioning as a workplace that meets all the lifestyle needs of the modern businessperson. The message strategy and new logo set drove this refreshed campus experience.
Hickok Cole Creative delivered a marketing package to The Grove 270 that included strategy, art direction, design, and production.
Strategy, Art Direction and Design: Hickok Cole Creative
Client: PS Business Parks